Onboarding Expectations
The expectations for each service are outlined below. Please refer to services that apply to your plan.
Website design and development
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We will conduct a discovery meeting with the client to understand their needs and goals for their website.
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We will create a custom website design that meets the client's branding and marketing objectives.
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We will develop the website using industry-standard best practices.
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We will test the website thoroughly before launching it.
Search engine optimization (SEO)
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We will conduct an SEO audit of the client's website to identify any areas that need improvement.
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We will develop a custom SEO strategy that targets the client's target keywords and audience.
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We will implement the SEO strategy and track the results.
Search engine marketing (SEM)
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We will develop a custom SEM campaign that targets the client's target keywords and audience.
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We will manage the SEM campaign and track the results.
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Content marketing
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We will develop a content marketing strategy that aligns with the client's overall marketing goals.
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We will create high-quality content that is relevant to the client's target audience.
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We will promote the content through social media, email marketing, and other channels.
Social media marketing
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We will create a social media strategy that aligns with the client's overall marketing goals.
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We will create and share engaging social media content.
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We will monitor and respond to social media comments and messages.
Email marketing
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We will develop an email marketing strategy that aligns with the client's overall marketing goals.
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We will create and send email campaigns that are relevant and engaging to the client's target audience.
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We will track the results of email campaigns and make necessary adjustments.
Lead generation
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We will develop a lead generation strategy that aligns with the client's overall marketing goals.
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We will use a variety of channels to generate leads, such as website forms, social media, and email marketing.
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We will qualify leads and nurture them through the sales funnel.
Data analysis
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We will collect and analyze data from the client's website, social media, and other channels.
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We will use the data to track the performance of marketing campaigns and make necessary adjustments.
Segmentation
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We will segment the client's audience into smaller groups based on their interests, demographics, and other factors.
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We will create targeted marketing campaigns that are more likely to resonate with each segment.
Personalization
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We will personalize the client's marketing campaigns to each individual recipient.
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This will help to increase the relevance and effectiveness of the campaigns.
Predictive analytics
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We will use predictive analytics to forecast the future behavior of the client's target audience.
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This information can be used to develop more effective marketing campaigns.
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A/B testing
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We will conduct A/B tests to compare the effectiveness of different marketing campaigns.
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This data can be used to improve the performance of future campaigns.
Other
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We will provide the client with regular reports on the progress of their marketing campaigns.
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We will be available to answer the client's questions and provide support.